Proofreading and Copy-editing

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Business owner – Web start-up – Corporation

Proofreading

Proofreading gives your document or web content a thorough tidy-up. The process does not include any rewriting of content. See details of the service at proofreading.

The Web is your shop window on the world... 

... don’t display your bloomers in it.

The Internet connects business to a global audience. If your website lacks zing, or contains schoolboy errors, potential purchasers are only a few clicks away from your competitors. On screen, on paper, convert visitors into customers through professional presentation of: 

Web content

Reports

Presentations

Promotional material (leaflets, flyers, posters, brochures,)

Point of sale items

Marketing and advertising

Newsletters

Instruction manuals

Packaging

Menus

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paw black - stylised original-large-paint.net-transparency2
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paw black - stylised original-large-paint.net-transparency2
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Running a business is a particular skill; concisely describing its constituent parts to the outside world, quite another. Readers associate poorly written English with carelessness. Whether you're preaching religion or shipping dog food, your readers will lose trust if you can't deliver your own message.

Copy-editing

If proofreading is a tidy-up, copy-editing is a deep-clean. Writing often lacks punch. For example, there is a term for writing which meanders its way through sleep inducing paragraphs, page after page - wordiness. Content is further weakened by: clunky sentence structure, omissions, confusing or contradictory ideas, and repetitious wording. Illustrations or graphics may be poorly placed, or their captions missing. See details of the service at copy-editing.

Unimpressed customers drift away - the hidden cost of cutting corners. 

Outsource - raising staff productivity, instead of endlessly tweaking documents.

Once you decide which service you require, see our rates for details.